Team Building:  The Sweet Smell of Success!

Team building game and business simulation exercise that encourages collaborative play and decision-making, leadership skills and change management techniques.

Raising The Chocolate Bar Events in New YorkRAISING THE CHOCOLATE BAR: MOVIE MAKING AND THE MUNCHIES

Teams work together to create the ultimate chocolate bar, developing a hilarious marketing campaign that climaxes in a cooperative video commercial.

It’s about sweet success as teams experience collaboration on many levels!

THE PROCESS:  

  It turns out that the space program, the US military, is in desperate need of a NEW innovative candy bar. YOUR ELITE GROUP has been recruited to develop the next evolution in innovative candy bars!

TEAM IDENTITY Each team must create a ‘company name’, an accompanying slogan.

SECRET CHALLENGE Then each team is given a secret ‘candy bar challenge’ 3×5 card that assigns them a specific ‘critical issue’ their new candy bar must address: (energy boosting, slowing hunger, convenient for travel, promotes safety, increases brainpower, saves the earth, etc). Teams will need to address their assigned topic in their commercial.

VIDEO PLANNING Each team must script, storyboard and plan a 30 second commercial for their own unique candy bar using any of a variety of ‘viral video’ techniques (from a list of techniques we supply). They must plan these commercials to be very memorable using viral video strategies.

MAKING THE CANDY BAR During the video planning, teams must use the supplied art materials to create their mock candy bar. (designing a wrapper for the bar, etc.). This prop must be used in the commercials.

SHOOTING Teams shoot their video commercials.

SCREENING Group watches the videos Option: Teams can vote for their favorite overall viral campaign with scorecards.